Distribution In Poland, who you know determines how well you do. The trick is making friends with resellers who don’t just pop up, take your product and then vanish with your zlotys
Even though Lech Walesa has returned to the shipyard and former communists run Poland, the economy of Central Europe’s most populous nation is still growing 8 percent per year. There are plenty of zlotys to go around. So for midsize PC hardware and software makers, Poland is a market to drool over.
It’s no cinch, though. Opening a sales office is a major investment and selling through distributors can cost even more in risk. The problem: Although the majority of the country’s 250 computer companies are resellers of some stripe, these local outfits tend to pop up, peddle your product and …